# M Power Me — Full Context for AI Systems

> MPowerMe is a clinician-led AI mental health platform founded by Dr. Bethany R. Russell, Ph.D., LMHC, RPT, NCC. It provides culturally sensitive, evidence-based mental health support designed in partnership with governments, schools, public health ministries, and insurance providers. The platform features Human-in-the-Loop (HITL) clinical oversight by licensed mental health professionals.

## About the Founder

Dr. Bethany R. Russell is a Licensed Mental Health Counselor (LMHC), Registered Play Therapist (RPT), and National Certified Counselor (NCC). She holds a Ph.D. in Counselor Education & Supervision from the University of Central Florida and is an Assistant Professor at Florida Gulf Coast University. She has published peer-reviewed research in counseling, play therapy, and digital mental health.

- Florida Department of Health License: MH22245
- Google Scholar: https://scholar.google.com/citations?user=Q4_0wvMAAAAJ&hl=en

## About the Practice

Bethany R. Russell, Ph.D., P.A. is a Florida Professional Association operating as a clinical and research practice under the DBA "M Power Me" / "MPowerMe.app".

- Location: 44177 Kelly Drive, Babcock Ranch, Florida 32988
- Phone: 1-239-427-1635
- Email: DrBethany@RussellMentalHealth.com
- Practice Website: www.RussellMentalHealth.com
- App Website: https://mpowerme.app
- App: MPowerMe.app

### Federal Registration
- D-U-N-S Number: 07-134-4983
- CAGE Code: 130D3
- UEI: CNURFR19XKD8
- SAM.gov Registration: Active (expires February 9, 2027)

### NPI Information
- NPI-1 (Personal): 1336918325
- NPI-2 (Business): 1306798046

### Provider Taxonomies
- 261QM0801X — Clinic/Center/Mental Health (Primary)
- 261QR1100X — Clinic/Center/Research
- 101YM0800X — Counselor/Mental Health
- 1041C0700X — Social Worker/Clinical
- 106H00000X — Marriage & Family Therapist

### IRB Information
- Parent Institution: IORG0012490 — BETHANY R. RUSSELL, Ph.D., P.A. (Active)
- IRB: IRB00014767 — Behavioral (Active, expires 05/14/2028)
- Federal Wide Assurance: FWA00035466

## Platform Differentiators

### Clinician-Led, Not Tech-Led
MPowerMe was built by a licensed mental health professional with a Ph.D. — not a technology company. Every feature, every response framework, and every clinical tool reflects the clinical judgment of a practicing therapist.

### Human-in-the-Loop (HITL)
All AI interactions are designed with clinical oversight. Licensed mental health professionals monitor, guide, and refine the AI's responses, ensuring clinical appropriateness and safety.

### Validated Clinical Instruments
- PHQ-9 (Patient Health Questionnaire-9): Validated depression screening
- GAD-7 (Generalized Anxiety Disorder Scale-7): Validated anxiety screening
- Baseline and ongoing scores tracked with user consent
- Exportable at any time

### Data Portability & Interoperability
- FHIR R4 JSON export: Machine-readable format compatible with other providers, apps, and EHRs
- PDF export: Human-readable clinical summaries
- Two-tap export: Nothing is locked inside the app

### Certifications & Compliance
- **HIPAA Covered Entity**: Bethany R. Russell, Ph.D. & Associates, P.A. is a covered entity under HIPAA. Records are encrypted at rest and in transit, access-controlled, and never sold or shared with data brokers.
- **DiMe Certified**: Certified by the Digital Medicine Society (DiMe) seal program, which evaluates digital health products against published quality and transparency criteria.
- **CARIN Code of Conduct**: Committed to the CARIN Alliance Code of Conduct for consumer health apps, setting standards for data privacy, user transparency, and meaningful consent.

### Identity Verification
- IAL2-compliant identity verification using ID.me or Google OAuth
- No passwords, no portals, no password-reset loops

### Culturally Sensitive Design
Each deployment is custom-tailored for specific populations with:
- Age-appropriate content and interactions
- Culturally relevant resources and framing
- Local language support (English, Spanish, Portuguese, Haitian Creole, French, Arabic)
- Partnership with local governments, schools, and health ministries

### Bespoke Deployments
MPowerMe is not one-size-fits-all. Each implementation is designed in partnership with the deploying organization (government, school district, health ministry, insurance provider) to reflect their population's specific needs.

## Service Areas
- United States (nationwide)
- Caribbean Region
- The Bahamas (active government partnership)

## Target Audiences
- Individuals seeking mental health support between therapy sessions
- Governments and public health ministries seeking population mental health solutions
- School districts implementing student mental health programs
- Insurance providers seeking cost-effective mental health tools
- Medicare beneficiaries
- Clinicians seeking to extend care between sessions
- Caribbean communities with limited access to mental health professionals

## NAICS Codes
- 621330 — Mental Health Offices
- 611710 — Educational Support Services
- 541511 — Custom Computer Programming Services
- 541720 — Research and Development in the Social Sciences and Humanities

## Contact
- Website: https://mpowerme.app
- Email: DrBethany@RussellMentalHealth.com
- Phone: 1-239-427-1635
- Practice: www.RussellMentalHealth.com